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Apple's New Ad Sparks Backlash—'Bud Light Moment'
#1    Apple's New Ad Sparks Backlash—'Bud Light Moment'
Story by Sophie Lloyd • 1d    Jordan Peterson is among a number of social media users who have lashed out at Apple over its new commercial, calling it "beyond parody."

The ad was shared to X, the social network formerly known as Twitter, by Apple CEO Tim Cook. The five-minute clip shows actor Octavia Spencer, in character as Mother Nature, discussing the company's climate-change goals with a team of employees.

"At Apple, we believe that climate change is one of the world's most urgent priorities and we are deeply committed to doing our part," the 62-year-old businessman wrote alongside the post.

"Today we had a special guest—a real force of nature—stop by to check on our progress."

Since being shared, the post has received 2.9 million views so far and divided opinions among Cook's followers. While some users applauded Apple for its attempts to fight climate change, others accused the company of going "woke"—including Peterson.  "This is truly beyond parody," the 61-year-old clinical psychologist wrote, tagging Cook in the post.

Since rising to fame in 2016, Peterson has caused controversy online several times with his views on everything from transgender rights to Skittles' packaging. His opinions on global warming are also divisive, with the professor of psychology claiming in 2022 that current climate models are ineffective, angering many climate scientists.

Throughout 2023, Peterson has uploaded a range of videos on the subject to YouTube, with titles including, "The World is not Ending" and "The Great Climate Con."

Concerning the latter, Peterson claims that the increase in greenhouse gases is a positive for plant life, which climate scientists say ignores the damage that rising CO2 levels have on the ecosystem as whole, leading to less nutritious crops.  Newsweek has reached out to Peterson and Apple for comment.

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