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Update How Elon Musk is changing Twitter
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In his first full week as CEO, Musk is already drastically reshaping the social media platform.

Elon Musk has only been in charge of Twitter since late October. But already, he’s turned the company and its platform upside down.

In the days after Musk took over, he booted top executives, slashed rank-and-file headcount, pushed engineers to work harder, and began fast-tracking a hodgepodge of potentially revenue-generating features, including charging users to get or keep a verification check mark.

And while Musk didn’t immediately change any of Twitter’s policies against offensive content, in the hours after Musk took over there was a notable surge in hate speech on the app. Some of the users posting felt emboldened by Musk’s “free speech absolutist” attitude, and actively tried to test the limits of what they could say on Twitter under the company’s new leadership.

Many current and former employees, social media academics, and human rights advocates are concerned that Musk could change Twitter for the worse, turning it into an even more intense cesspool of negative content than it already is. But others hope Musk can breathe new life into a platform that was already bleeding its most prolific users and, for years, has struggled to turn a profit.

Here are some of the most significant ways Musk has changed the company so far.

Gutting Twitter’s staff
Musk began his reign as Twitter’s chief by firing top executives. Within hours of the deal closing, CEO Parag Agrawal, CFO Ned Segal, and head of legal policy, trust, and safety Vijaya Gadde were shown the door.

The week after he took over, Musk continued firing executives, including Twitter’s ad chief, general manager of core tech, and chief marketing officer Leslie Berland (who just a few days earlier sent a cheery note announcing that Musk was visiting the San Francisco offices). He also pulled in more than 50 Tesla engineers to work for Twitter and assembled his own circle of trusted advisers.


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