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Microsoft Ready to Replace Google If the Search Giant Leaves Australia
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https://news.softpedia.com/news/microsof...2056.shtml       
Microsoft Ready to Replace Google If the Search Giant Leaves Australia
Software firm thinks Bing can fully replace Google search
Feb 1, 2021 13:38 GMT  ·  By Bogdan Popa       

The dispute between Google and the Australian authorities is yet to come to an end, with the search giant threatening to leave the local market should the company be forced to pay to show links to media outlets in its results.

While Australia isn’t showing any intention of backing down and Google too insisting it wouldn’t agree with the new rules, Microsoft is ready to step in, with CEO Satya Nadella recently meeting with Scott Morrison, the Prime Minister of Australia, to discuss the matter.

“They’re watching this very closely, and no doubt see opportunities here in Australia to expand,”  Treasurer Josh Frydenberg was recently quoted as saying.
Microsoft thinks Bing can replace Google Search

Without a doubt, it’s a long way until Google really leaves the Australian market, and while there’s a chance the two sides would agree on the new regulations, the search giant keeps insisting that giving up on its local business could have serious consequences.

“We are committed to Australia, and through our work here, have grown the digital economy and provided $53 billion in benefits to businesses and consumers each year. In 2002, Google Australia started with just one person in a lounge room, today, our team has grown to be 1,800 strong. Today, we support an additional 116,000 jobs across the country, and provide $39 billion in benefits to Australian businesses and $14 billion in benefits to consumers,” the company said in a recent statement.

Microsoft keeps betting big on Bing, not only as a stand-alone search engine, but as a search platform altogether. Bing has evolved to power the search experience across a wide variety of Microsoft products, including Windows 10, the company’s desktop operating system powering hundreds of millions of computers out there.
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