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How to find purchase-ready leads
How do you determine which leads are ready to make a purchase, and which ones need more information to consider what you offer?

Lead scoring is a data-driven ranking system used by marketing teams to determine a lead’s buying potential so you can spend more time, effort, and money targeting the right leads at the right time in your marketing funnel.

In this article, the authors will explain how lead scoring works, why it’s important, and give you the tools you need to make sure it’s a success.

Read it now: Lead Scoring: Lead Scoring: The Best Way to Discover Purchase-Ready Customers

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