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YouTube Advertising (ads)
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Ads

For many channels, advertising can be a significant part of revenue. Here are some things to consider if you want to maximize potential ad revenue:
  • When you’ve enabled your channel for monetization, you can earn more revenue if you monetize all future uploads and turn on all ad formats as your default. Find out how ads show on videos you monetize.

  • Your videos must comply with our advertiser-friendly content guidelines. In addition, monetization status is determined by factors such as video metadata (thumbnail, title, tags, and description). Learn more.

  • Some advertisers may use targeting tools to define where they want their ads shown. This allows them to reach audiences they wish to reach based on demographics, interests, or past interactions with videos.

  • Some videos don't violate our policies, but may not be appropriate for all audiences. In some of these cases, our review team may impose an age restriction, and these videos cannot be monetized with ads. Learn more.
If you upload videos with controversial or sensitive topics, you may want to turn off ads on individual videos, allowing you to opt out of monetization for any videos that aren’t advertiser-friendly while remaining in the YouTube Partner Program. If your channel as a whole isn’t suitable for advertising, because of the nature of your content, you can disable ads and still pursue other monetization options for which you’re eligible.


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