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Google will start block intrusive video ads in Chrome
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Quote: Back in 2018, Google started blocking some ads in Chrome by default. To do this, the company relies on guidance from the Coalition for Better Ads, which developed the Better Ads Standard. 
These guidelines establish what can be considered intrusive ads that negatively impact the user experience on a website.

Today, the Coalition for Better Ads announced a new Better Ads Standard focused on short-form videos, specifically those that are eight minutes or shorter. 
To develop the standard, the coalition relied on data from 45,000 consumers in eight countries, which represent 60% of the global ad spending.

Based on its research, the Coalition determined that there are three types of intrusive ads for short-form video content. 


Full article here:
https://www.neowin.net/news/google-will-start-block-intrusive-video-ads-in-chrome
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