04-02-2019 , 09:03 PM
Quote:“Creative Treat” to Be Part of New Accuracy-in-Naming Initiative
SAN JOSE, Calif.—April 1, 2019—Citing continued confusion over the Creative Cloud name introduced seven years ago, Adobe Systems announced today that it is relaunching its flagship product line as “Creative Treat.”
Commenting on the move, Founder John Adobe explained that too many people were still thinking Creative Cloud meant that mainline desktop tools like Photoshop and Illustrator were running as online applications in a web browser – something he says will never actually happen.
“Creative Suite was the old model, and Creative Cloud is the new model,” Mr. Adobe said. “And yes, it has some important cloud-based services – but now with Creative Treat, we finally have a name that represents the sweet experience you should expect as a customer when using all these great tools,” he added.
Origins of the New Name
“With the thousands of innovations added since the release of CS6, plus complete access to full versions of all our top software for an affordable price, using these delicious new creative products is really a treat, most of all,” he explained.
“What’s more, we’re continually adding new features that are automatically included in your membership when you want them,” he said. “Getting free upgrades feels like getting free dessert – and who doesn’t like dessert? Me, I’m partial to ice cream. Everybody loves ice cream. Mmm.”
When asked if some users might find the new moniker too similar to Creative Cloud & Suite, Mr. Adobe replied, “Well, we’re confident the natural intuitiveness of this name will speak for itself – and believe that it will stick a lot better than my previous proposal to call the next release CS17.”
More info HERE
