04-12-2020 , 09:20 PM
How Ashampoo company was started?
Rolf Hilchner, former publisher and man of action with a strong sense of marketing, founds Ashampoo GmbH & Co. KG as a software company in Oldenburg, Germany.
Beginnings are humble and the original staff fits into just two offices.
Hilchner notices that many programs are difficult to use and visually unappealing. He opts for a different approach: Programs are to be self-explanatory and lead to desired results quickly. Instead of users having to adapt to software, the software will adapt to them.
First success comes swiftly: Ashampoo Audio CD MP3 Studio, a program that turns audio CDs into MP3s and creates individual audio CDs, shoots to number one in the software charts at Download.com and world-wide.
Motivated by this immense success, we keep enhancing the software to support more than 150 different drives and disk-at-once (DAO) recording. Ashampoo.com is now available in German and English.
source
Video : 20th anniversary: Interview with Ashampoo founder Rolf Hilchner
Rolf Hilchner, former publisher and man of action with a strong sense of marketing, founds Ashampoo GmbH & Co. KG as a software company in Oldenburg, Germany.
Beginnings are humble and the original staff fits into just two offices.
Hilchner notices that many programs are difficult to use and visually unappealing. He opts for a different approach: Programs are to be self-explanatory and lead to desired results quickly. Instead of users having to adapt to software, the software will adapt to them.
First success comes swiftly: Ashampoo Audio CD MP3 Studio, a program that turns audio CDs into MP3s and creates individual audio CDs, shoots to number one in the software charts at Download.com and world-wide.
Motivated by this immense success, we keep enhancing the software to support more than 150 different drives and disk-at-once (DAO) recording. Ashampoo.com is now available in German and English.
source
Video : 20th anniversary: Interview with Ashampoo founder Rolf Hilchner