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Why You Shouldn't Buy Instagram Followers and What to Do Instead
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Yes, you can buy Instagram followers. There are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10 USD. But you’re only paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.

You're buying fake Instagram followers.

The main reason buying Instagram followers can prove to be a wasted investment is because the accounts you follow often aren't real.

Fake followers are created either because they're managed by users whose only goal is to get followed in return, or because these accounts are sponsored by services that sell followers -- as we discussed in the section above. And while these accounts might offer early engagement, they'll ultimately become a drain on your Instagram account's performance metrics (we'll get to that in just a minute).


Alternatives to Buying Instagram Followers

Instagram's new algorithm rewards engagement more than follower count, displaying content similar to posts users engaged with in the past. In order to drive engagement, there are many different actions one can try on the platform to get in front of your ideal audience.

By using good Instagram marketing practices -- whether you are building your personal brand or a company account -- you can better reach the nearly 800 million monthly Instagram users and build an authentic audience.

First, make your account public so that users can see your profile and content. This way, you can grow your audience organically when your content pops up on users' explore pages, attracting and delighting your target viewership.

Next, publish a variety of posts to your feed: you can post images, GIFs, videos, Boomerangs, quizzes on your story, how-tos, user-generated content, and so much more. Build trust and excitement among your followers by using high-quality photos, writing catchy captions, posting consistently, and keeping up a unique style overall to differentiate yourself from other accounts. Do your research on which hashtags generate a lot of buzz and which are aligned with your brand -- hashtags can be a great way to reach new audiences if done correctly.

Depending on your brand personality, it can help to be funny or witty in your content. Having an acute awareness of how your brand is perceived and the trends going around Instagram will serve you when choosing content to post and how to interact with your Instagram community.

Lastly, utilize the many different channels on the platform, like Instagram Live, IGTV, Instagram Stories, or Shopping on Instagram. There are so many different ways to connect with users, and by driving engagement through these features, you can drive engagement and traffic organically and authentically.


Read the full article HERE
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