10-08-2020 , 06:51 AM
https://www.hollywoodreporter.com/news/p...oring-town Pinewood Atlanta Studios Rebrands as Trilith, Builds Out 235-Acre Neighboring Town
6:00 AM PDT 10/7/2020 by Bryn Elise Sandberg The top production facility, which is dropping its Pinewood moniker a year after the U.K. based group sold its stake in the studio, is expanding into a full-fledged film-centered community.
Pinewood Atlanta Studios is reinventing itself. The Georgia-based production facility, long home to blockbuster films like the Avengers movies, is ditching the Pinewood name and rebranding as Trilith. As part of the change, the production hub is also expanding into a new 935-acre master development that includes not only the studio but a newly built 235-acre, European-inspired town, complete with its own houses, restaurants and schools.
The idea for the expansion came years ago when executives at the studio saw potential beyond the filming facilities they offered. The Pinewood Group, which runs Pinewood Studios in the U.K., sold its stake in Pinewood Atlanta to local partners late last year, paving the way for the studio to move forward with its expansion plans.
The name Trilith, which describes the three-stone structure of Stonehenge, was chosen because it represents the three pillars behind the new venture: storytelling, purpose-built places and emerging technology. “We've been in the facilities business and we needed to grow by adding two more pillars to our business," says Frank Patterson, president and CEO of Trilith Studios, LLC. "This is a place where members of the film and creative industry feel like anything is possible."
6:00 AM PDT 10/7/2020 by Bryn Elise Sandberg The top production facility, which is dropping its Pinewood moniker a year after the U.K. based group sold its stake in the studio, is expanding into a full-fledged film-centered community.
Pinewood Atlanta Studios is reinventing itself. The Georgia-based production facility, long home to blockbuster films like the Avengers movies, is ditching the Pinewood name and rebranding as Trilith. As part of the change, the production hub is also expanding into a new 935-acre master development that includes not only the studio but a newly built 235-acre, European-inspired town, complete with its own houses, restaurants and schools.
The idea for the expansion came years ago when executives at the studio saw potential beyond the filming facilities they offered. The Pinewood Group, which runs Pinewood Studios in the U.K., sold its stake in Pinewood Atlanta to local partners late last year, paving the way for the studio to move forward with its expansion plans.
The name Trilith, which describes the three-stone structure of Stonehenge, was chosen because it represents the three pillars behind the new venture: storytelling, purpose-built places and emerging technology. “We've been in the facilities business and we needed to grow by adding two more pillars to our business," says Frank Patterson, president and CEO of Trilith Studios, LLC. "This is a place where members of the film and creative industry feel like anything is possible."