Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Share Post: Reddit Facebook
Google Chrome FLoC is replacing cookies — what it means for your privacy
#1
Quote:Google has started the process of removing third-party-cookie support from its Chrome browser. By the end of 2021, the browser will no longer allow advertising networks to place tracking codes on your machine that can follow your visits to any site that uses that ad network. 

That’s good news, of course, but you’re probably asking, “Isn’t Google’s entire business model based around advertising?” and “Doesn’t Google own the world’s largest advertising network?” Well, yes, that’s absolutely correct!

And that’s why the end of third-party cookies does not signal the end of highly personalized internet-based advertising. 
Instead, Google is introducing a new targeted-advertising system called FLoC, or the Federated Learning of Cohorts. It’s a browser standard that will be integrated into Chrome over the coming months, and it aims to provide a more private way to keep tabs on your monetizable interests. 
How does FLoC work?

As a way to protect your online privacy, FLoC will not consider you as an individual. Instead, it will place you into a group, or cohort, with other people who have similar interests. 
This cohort-sorting will happen within the browser, and websites will simply be able to ask your browser which cohort you belong to. The theory is that marketers can make ads tailored to your cohort, but not to you specifically. 
The cohort you end up in — you can be in only one cohort at a time — will be decided by your activity online. It can be based on  specific URLs you visit as well as the actual content on those pages.
Source : https://www.tomsguide.com/news/google-ch...ur-privacy
Reply


Possibly Related Threads…
Thread Author Replies Views Last Post
  It was a bad week for millions of people who rely on Google for apps and Chrome exten mrtrout 0 681 06-03-2023 , 04:09 AM
Last Post: mrtrout
  Google Chrome emergency update fixes first zero-day of 2023 mrtrout 0 484 04-15-2023 , 07:53 PM
Last Post: mrtrout
  Google Chrome emergency update fixes 9th zero-day of the year tarekma7 0 600 12-05-2022 , 04:19 PM
Last Post: tarekma7
  Privacy Sandbox Chrome mrtrout 0 752 01-26-2022 , 02:11 AM
Last Post: mrtrout
  Why You Suddenly Need To Delete Google Chrome mrtrout 0 611 09-02-2021 , 08:59 AM
Last Post: mrtrout

Forum Jump:


Users browsing this thread: 1 Guest(s)