01-12-2021 , 02:14 PM
Quote:VPN usage has been rising steadily over the last decade, and there are no signs of it slowing down. The industry continues to grow rapidly, and as it grows, it is attracting some serious investment. In the vast majority of industries, growth attracts both innovation and competition. Generally speaking, this leads to an increase in the quality of product being sold, and reduction in pricing. Since we launched Windscribe in mid-2016 our main goals were, and always will be to:
But let’s not kid ourselves, we are still a business. That means in order to continue growing and paying employees, server hosting costs, etc., we need to generate revenue. Trust us, we’ve tried to pay the bills with rice crispy squares and high fives in the past, but unfortunately most businesses and people don’t accept dessert as payment.
- Build a useful product that works well
- Make that product available to people that need it the most for free
- Sell premium features at a fair and reasonable price
- Keep innovating and adding value to the market
These days, however, many tech companies prefer rapid growth over monetization. This effectively forces companies to raise millions or billions of dollars in order to keep operating at a loss. You heard correctly, they make negative money, sometimes for years or decades on end! Eventually the money runs out, and companies are forced to think about what they should have been thinking about from the very beginning: “How do we pay for everything?” You know what else desserts and high fives don’t pay for? Needlessly large 60,000 sq ft. open concept offices, Juiceros, and in-house prostate massages, oh, and most importantly investor ROI. So what do they do when they cannot pay their investors back? They begin to monetize your data and trade it like currency. Facebook is a classic example of this (special thanks for screwing up Oculus and Whatsapp!).
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