The $70 Lie

[baziroll]

With the advent of a new console generation upon us, the news that certain publishers have decided
to raise the base price of their games from $60 to $70 also came out to give us a nice little surprise in anticipation. That brought back to mind a topic I've wanted to talk about for a while now; one that this recent talk of video game price points has made very relevant once again.

Among the most prevailing ideas in and around the video game industry over the last decade has been
the notion that video games have to cost $60 or $70 to counter the rising costs of game development.
The argument goes that, without this apparent necessity, video game developers and publishers won't
be able to function and create those big budget games everyone seems to desperately want, and that
many developers will have to be shut down without this additional chunk of revenue and resulting profit.

source