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11 Answers to School Marketers Top Facebook Video Marketing Questions
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Quote:Facebook is now the top platform for video and is sustaining unprecedented engagement rates. Facebook video even outperformed YouTube videos with a reach that is, on average, 86 percent higher.

Facebook video is a tremendous opportunity to get your school in front of a highly-targeted audience. Furthermore, Facebook video drives reach, engagement, and conversions (inquiries) much better than other forms of promotion.

To get us started with today’s blog post, let’s review some impressive Facebook video facts and stats published by Facebook Business:

71 percent of people say their online video viewing has increased over the past year
Millennials are 1.35 times more likely than older generations to say they find it easier to focus when watching videos on mobile
People are 1.5 times more likely to watch video daily on a smartphone than a computer
By 2020, over 75 percent of the world’s mobile data traffic will be video
Here are 11 common questions school marketers ask about Facebook video, and answers you can depend on to help propel your video marketing efforts forward.

1. What is the best length for a Facebook video?
Facebook Live Videos
Can range from 5 minutes to 4 hours, depending on the topic and audience interest. However, the ideal time to aim for is 18-22 minutes.

Video on demand / recorded videos
Should be less than 60 seconds if you’re going to show them on Instagram. Otherwise, aim for 1 to 5 minutes.

Video Ads
In-stream video ads are ads that are placed before or during other video content. Facebook recommends a length of 5-15 seconds for these types of video ads, although they allow you up to 31 seconds. There is an increasing trend in mobile advertising for short-form video ads that are 6 seconds in length. For a more in-depth look at long-form and short-form Facebook videos, click here

2. What video file format is best?
Facebook recommends using the MP4 or MOV format but will allow a whole host of other formats. Click here for a full list of the video formats that can be uploaded to Facebook.

3. Which layouts work the best for videos?
For video ads and video on demand, try square, vertical or portrait.

For video stories, use 9:16, including mobile.

For mobile viewing, use square, vertical (4:5 or 2:3).

4. How do I add text overlay to my videos?
Adding text to your videos creates a professional touch.

Many video editors allow you to add text to your videos. The first place to start is to see if your favorite video editor includes an “add text overlay” feature. (Camtasia one for you to consider, but there are many video tools available.) If your editor doesn’t have this feature, here is a free Add Text to a Video tool that is simple and free. You can also add your school’s logo as a watermark if you want using this free tool.


More info HERE
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