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Among Stiff Competition, Google Better Bring the Heat With the Pixel 4
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Quote:We received an email from a reader in our inbox last night, asking what the Pixel 4 needs to have in order for it be competitive in the current field of smartphones. They suggested that since Google faces competition not only externally from the likes of Apple, Samsung, and OnePlus, but also internally with the launch of the mid-range Pixel “a” phones, the company would have to deliver something pretty incredible to gain any traction. 

I agree with this, though, it still remains to be seen if the Pixel 3a and Pixel 3a XL are or will eat into the larger Pixel 3 and Pixel 3 XL sales. And because Google is Google, we’ll never know those exact figures. However, what we can determine from the company’s recent earnings call is that Pixel 3 and 3 XL sales were not where Google had hoped they would be. Even with an enormous marketing campaign behind them, it appears Google must have had really high hopes for its latest flagship phones. 

Alas, we’re looking forward to its next phone lineup now, presumably the Pixel 4 and Pixel 4 XL. What will these phones need to include and offer in order for people to spend their money on them?

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